For every denim jacket purchased, you help to save 4kg of CO2 of pollution and nearly 5000 litres of water. That's enough to fill up 10,000 children's water bottles.  We also plant a tree for every item sold, helping to again make a positive impact on the environment.

The environmental benefits of upcycling are HUGE. Upcycling reduces the amount of material wasted and sent to landfills each year. It also helps to reduce air pollution, water pollution and greenhouse gas emissions.

Our jackets are 100% unique are designed to incorporate as many recycled elements as possible. From PVC free and recycled sequins to recycled organic cotton and thread. Our aim is to create jackets that are fun and send an earth positive message.