Husband and wife duo Jerome & Anjelic are the driving force behind KOOKOO BUT KIND.
Anjelic, a former Global Talent Director, who built her career on promoting diversity and gender equality and Jerome who supports behind the scenes, a former athlete and coach, both had a vision - to create a socially conscious business that would do some good in the world.
With diversity at the heart of KOOKOO BUT KIND’s DNA, we wanted to create a brand that would support the sustainable apparel movement and tackle global social and climate issues head-on - all with a message of kindness - to spark valuable talking points for children.
From Diversity to plastic, our household led by our three eco-warrior daughters who were, and continue to be, the driving force and inspiration behind our brand.
Paying homage to our rich and diverse backgrounds – my Brazilian mother and Indian father and Jerome’s Togolese and Ghanaian parents, every collection and item we sell helps to reforest the planet through protected conservation partnerships in crucial parts of the world.
Fun, spirited and driven to make an impact on the world, we believe that we must become the change we want to see - because, with a bit more kindness and positive action, we can shape a better world.